Evidence of Action

2013.08.18.EggShells-EvidenceOfAction
f/6.3  1/25  ISO-200

The premise for this image is fairly simple, evidence of having cooked eggs.  I took various shots with different arrangements of the egg shells, and from different perspectives.  Placing the eggs on some kitchen towel shows that they have been used and not accidentally broken.  The simplicity of this shot and attracting the viewer to the broken shell at the back led me to select the image.  It was originally taken in monochrome and I changed it to colour editing the RAW version.  I felt the colour version worked better, with the only colour really on the outside of the shells, which made them stound out more from the background.

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Examples of concepts often depicted in advertising:

1. Desire

2. Quality of life

3. Status

4. Sexuality

5. Insecurity / fear

Other images that insurers use: Telephones (depicting you can talk to them and they are there to help), things that they cover such as houses, cars, pets, travel (e.g. suitcase, beach chairs etc), pen and paper, money, stethescope, life buoy.