Juxtaposition

2013.09.04.Juxtaposition-Diver
f/8  1/25  ISO-800
Focal length 55mm using a 55-250mm telephoto lens

I am a keen diver and member of a club, so decided to take a picture of a fellow club member for this exercise.  A picture of someone wearing all of their gear or in a wet / dry suit seemed a bit obvious.  I felt that a picture at the pool would be better, and an indication of training or practice for "real diving".
A diver's equipment is their lifeline, or their buddy's if needing assistance, so there is obviously a strong relationship.  In this image, the diver is checking the pressure gauge, making sure there is adequate air and the equipment is set up properly, ready for use.  His dark clothes merge with the black of the BCD (Buoyancy Control Device) and tubes, symbolic of the close relationship.  I preferred this image to another in which the subject was standing, as he appears smaller in relation to the equipment, giving fairly equal emphasis to both.

Rain

2013.08.31.Rain
f/5.6  1/200  ISO-800

The most obvious symbol of rain is an umbrella.  I wanted to use an item that can clearly be associated with rain, not as clichéd as an umbrella, and not to reveal the whole form, leaving more to the imagination.  Also, something that could get wet.  I chose a pair of black wellington boots and experimented spraying water from a hose and taking photos with various shutter speeds.
Although the shutter speed for this image is not especially low, the speed of the water flow and holding the camera by hand combined to create some blur and distortion.  I didn't want a clear, highly defined image, partly because wellington boots are not the most visually pleasing of subjects, and also to make the image original.  The angle of the spray and the blurred streaks give an impression of heavy, driving rain, producing impaired visibility.

Evidence of Action

2013.08.18.EggShells-EvidenceOfAction
f/6.3  1/25  ISO-200

The premise for this image is fairly simple, evidence of having cooked eggs.  I took various shots with different arrangements of the egg shells, and from different perspectives.  Placing the eggs on some kitchen towel shows that they have been used and not accidentally broken.  The simplicity of this shot and attracting the viewer to the broken shell at the back led me to select the image.  It was originally taken in monochrome and I changed it to colour editing the RAW version.  I felt the colour version worked better, with the only colour really on the outside of the shells, which made them stound out more from the background.

-------------------------------------------

Examples of concepts often depicted in advertising:

1. Desire

2. Quality of life

3. Status

4. Sexuality

5. Insecurity / fear

Other images that insurers use: Telephones (depicting you can talk to them and they are there to help), things that they cover such as houses, cars, pets, travel (e.g. suitcase, beach chairs etc), pen and paper, money, stethescope, life buoy.

Exercise - Symbols

Concept - Growth

Symbol:  Construction
A photo of building work in progress, or a crane for example.  I would possibly use two photos, one at the early stages and another more advanced.
Symbol: Money
Photo stacks of coins getting progressively taller, or make a model building our of coins.

Concept - Excess

Symbol: Alcoholic drinks, particularly expensive spirits or champagne
A picture of a recycling box full to the brim, or overflowing with empty bottles.  Alternatively an empty room, made to look a bit trashed and with empty bottles everywhere.
Food:  Ridiculous sized portions on a stacked plate, showing hands holding cutlery and ready to tuck in.  Or an over the top crazy, stacked sandwich

Concept - Crime

Symbol:  Blood
Fake blood leading to a door, or on a brilliant white background with a bloody knife.
Symbol: Broken glass
A smashed window or door left ajar.
Symbol: Clothing associated with burglary, such as balaclava and gloves
A still life of the items laid out on a table in the foreground, with a silhouette / shadow of a human in the distant background.

Concept - Silence

Symbol:  Ear plugs
A couple sitting at a table, looking down, both with obvious ear plugs in
Symbol: A broken radio
A smashed up old radio and hammer, maybe someone sitting in an armchair behind.  The radio symbolizes noise, so one that is clearly broken can be a symbol of the opposite, silence.

Concept - Poverty

Symbol - Starvation / lack of food
An open fridge with barely anything in it.
Symbol - Poorly built / run down looking home(s)
House(s) with paint peeling, in a poor state of repair etc.  This would perhaps be more effective with lots of properties in frame.

Exercise - A Narrative Picture Essay

I took these photos at The Oxted Pram Race.  The event is very local to me, although I have never been to it before.  It used to be held on a Friday evening, and this year was moved to a Sunday afternoon due to growing popularity.  

I did some research about the event, through the website and speaking to people who have attended past races.  I learnt that it is a charity fund raiser in which people dress up in all kinds of costumes with prams of sorts, running between checkpoints where they are required to consume a few drinks.  Aside from this, I gathered that the event is also a large water fight, children and adults intent on soaking the participants, many of which are themselves armed with water pistols and suchlike.  

Where the race ends is up a steep hill on a narrow road lined by several pubs.  I felt this would be too crowded a spot, and not so camera friendly in terms of flying water.  I decided that a viewpoint where I could see the beginning of the race would enable me to capture a variety of images, in particular the build up and start, with a clear view of the teams taking part and sections of the crowd.  Most importantly, I wanted to show people having fun, as this really is the essence of the event, while raising funds for worthwhile courses in the process.

After taking a number of shots from the initial viewpoint, I moved along to about the midway point and found a slightly raised position where more of the crowd could be seen.  Although it gave more of a procession feel to a few images, and a sense of the crowd participation, it was harder to create order from the chaos.  I then found a viewpoint higher still and opposite where the participants would have been coming from.  Unfortunately, I had not bargained for how quickly the event would be over.  Although I now had a great vantage point, it seemed all the teams had started and passed this point.  I later found out that there were significantly less participants this year.  However, in hindsight perhaps I should have moved on from my initial viewpoint sooner.  Nonetheless, I was pleased with the set of images and was a faced with a few dilemmas over the final selection.  I have varied the size of the images below, to show how I considered some work best shown large, and others could still be effective when small.  I made a collage with all the images, and then another with fewer in it, as the first was really too busy.  

I think picture 10) best sums up the event.  It shows that it is an organised event, a team event and family friendly.  For visual appeal alone, 9) is my favourite.  On its own it would be rather ambiguous but with other images it helps tell the story.  I also think that 2) and 13) are important for showing what the event is about.  Depending on where the final images would appear, i.e. local paper or marketing material, and how many pictures can be used, I would make different selection on not just the image but also the size of each one used.

1)

Waiting.

2)

Anticipation.

3)

 Nearly our turn.

4)

 They're off!

5)

 Grab a drink.

6)

Hurry.

7)

 Originality.

8)

 Playing the roll.

9)

Prepare to get wet.

10)

 Off they go!

11)

 Get involved.

12)

Running through.

13)

Focus.

14)

Like a procession.