Wednesday, 28 August 2013

Phoebe Rudomino

Phoebe Rudomino: http://phoeberudomino.com/home.html

At the 'Out of Focus' exhibition at Saatchi Gallery last year, one of my favourite images was 'The Girl in a Room', a still from Johnson & Johnson's 'Imagine' Total Hydration body wash TV commercia (see porfolio on PR's website)l.  As a keen diver who enjoys underwater photography, it was interesting to see and underwater photograph that was not of fish, or the natural world.  This was a staged and planned image.  Rudomino is based at the Underwater Stage at Pinewood Studios.  The submerged set is lit in a subtle yet precise manor, some lighting from above creating some contrast on the model, light on the "windows" creating some depth perception.
In Rudomino's 'Plastic Soup' collection, there is interesting use of materials, coloured liquids, props and lighting to create original and eye catching images.  She also puts the different elements together to convey her message(s).  I particularly light '250 million' 2011.  The title and the 'Plastic Soup' theme suggest a reference to plastic waste in the oceans.

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